In-Game Advertising

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In-Game Advertising

SWSE offers a diverse range of Wolves In Game Advertising opportunities that enable you to connect with your audience in unique and engaging ways. From arena displays to in-game promotions, we provide tailored solutions that seamlessly integrate with the live entertainment experiences we offer.

The Sudbury Wolves Hockey Club, a cornerstone of our organization, celebrated its 50th anniversary during the 2022-23 season, marking half a century of excellence. The Wolves compete in the OHL within the iconic Sudbury Community Arena, a place where countless memories have been made.Our expertise lies in the art of hand-selecting optimal locations and media formats that perfectly align with your goals.

The Wolves have been paramount in Sudbury and have been leaders in the hockey community of the region since the early 20th century. Notably, they are proudly one of the most productive teams in terms of producing NHL players, captains, and leaders at professional levels of hockey.

The club underwent a transformative change in ownership in 2016 and is now owned and operated by Dario Zulich. Under Dario’s visionary leadership, the team is on a mission to inspire the community and recently clinched the division title in 2020 for the first time since 2001.

Join us in illuminating the path to success with advertising that truly stands out.

During the 2022-23 season, the Wolves averaged over 3250 fans through 34 regular-season games, which is a testament to the passionate support of our dedicated fans.
The 2023-24 season is expected to host 34 regular-season games in addition to exhibition and playoff games, promising an action-packed schedule for hockey enthusiasts.
Our online handle @sudburywolveohl continues to grow, across various social media platforms

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In-Game Service

Entrance Signages

Marquee Sign

Backlit and seen day or night to those attending Sudbury Arena events as well as travelling by the Sudbury Arena along Elgin St.

36" high by 82" wide.

Impressions: 62,000/week

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Front Lobby Gate

Visible during all Sudbury Arena Events.

19’’ high by 144’’ wide.

Impressions: 264,000/season

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Door Sponsorship

Your logo will be displayed on each door to the main entrance of the sudbury arena in a collaborative effort with the team.

Impressions: 308,000/season

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Stair Steps Decals

Your logo or message is repeatedly visible in high traffic areas throughout the Building
Includes steps in the front lobby, bowl area and all entrances and exits.

Impressions: 264,000/season

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Ramp Signage

High traffic area and one of the busiest entrances for all Sudbury Arena Events.

6 panels available in the entrance ramp to the lower concourse of the arena.

Each panel is 4' high by 7' wide.

Impressions: 66,000/season

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Entrance Lobby Sign

Walls in lobby on both sides and entrance to bowl.
Two spaces are available at the top of the stairs to the VIP Suite and Club Seat entrance.

TV Wall Signs: 4x 4' high by 6' wide

Side Walls: 2 × 126"wide by 48" high.

Impressions: 198,000/season

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In-game Advertising

INDOOR ARENA SIGNAGE

In-Ice Logo

High-profile advertising medium includes two in-ice logos placed in "mirrored' positions

Can be viewed by all Sudbury Wolves home games and on TV broadcasts as well as minor hockey and public Ice-rentals

Limited to 6 sponsors per season

In-Ice Logo (Behind Goal)
Impressions: 389,900/season
In-Ice Logo (Mid Ice) Impressions: 1,559,600/season

Railboard

Visible during all Sudbury Community Arena Events.
Be seen by spectators, visitors, families, businesses, television broadcasts, newspapers and in numerous Photographs.
2' high by 8' long.

Impressions: 264.000/season

Press Box Signs

Visible during all Sudbury Arena Events
Limited to 3 sponsers
19’’ high by 144’’ wide.

Impressions: 330,000/seson

Section Signs

Located above each section.
Visible during all Sudbury Wolves and Five home game as well all Subdury Arena events.
10 panels x 24’’ high by 288’’ wide.
Impressions: 330,000/season

Illuminated Signs

High traffic area and one of the busiest entrances for all Sudbury Arena Events.
6 panels available in the entrance ramp to the lower concourse of the arena.
Each panel is 4' high by 7' wide.
Impressions: 66,000/season

Shot Clocks

Located in the north-west and south-east corners of the Arena. The clocks are visible during the Wolves hockey games with their back-lit illuminated panels.
35" × 23" × 2 panels × 2 clocks

Time of Day Clocks

Located in the north-east and south-west corners of the Arena. The clocks are visible during Wolves hockey games with their back lit illuminated panels
35" × 23" × 2 panels × 2 clocks

Beam Decals

Beam Decals can be seen up close by fans as the head to their seats for all Sudbury Arena Events
16 beams x 2 sides x 5’ tall by 1’ wide

Bathroom Stall Signs

Located in washroom on the lower concourse.
The ads are placed in 8 x11’’ frames with covers on the back of stall doors as well as above the urinals.

Visible during all Subdury Arena Events

Rink Boards

Highly visible during Sudbury Wolves home games, minor hockey games and
other ice rentals throughout the season.
Standard & Premium (TV Side) options are available.
30" × 90"
Impressions: 525,700/season

Game Sponsorships

Game sponsorship includes pre game mentions on:

Social Media
Media Release
Digital Billboard
Radio Ads

Package varies depending on ticket requirements

Throughout the game your business with be featured with:

One announcement or video per period.
A 4-minute promotion on the ice during the second intermission
An opportunity for a display table to engage with fans
A three-star photo opportunity and more!

In-Game Streaming Ads

Advertisement displayed during team broadcast through OH Live on CHL TV stream.
Various packages available based onb Frequency.
16 x9 ratio | Image: jpg or .png format | Video: .mp4, avi or .mov – 15 second in length
Viewership: 1200/game